Liberty

EDITORIAL COPY
SEO COPY
CAMPAIGN COPY
PRINT
UX COPY
CRM COPY
PRODUCT COPY

Across almost six years at the big ship, I moved my way from product copywriter to copy team leader and beauty editorial writer. At Liberty, the product copy is poetic, and the editorial journalistic — needless to say, I jump at any chance for conceptualisation and creative storytelling.

This is also where my 360-degree view and hands-on experience of all things e-commerce took shape. Two site redesigns, one rebrand, and a whole lot of strategy included. Tone of voice overhauls. Perfecting back-end processes. SEO training. HTML too. Essentially, I’m as logistical as I am creative, and I get a real kick out of putting both into practice at once.

01. 111SKIN
02. DIZZIAK
03. iiaa
04. Liberty

05. Advanced Nutrition Programme
06. Neal’s Yard Remedies
07. YSL Beauty
08. EcoPing