Advanced Nutrition Programme
CLIENT: iiaa
BRAND STORY
SOCIAL COPY
CRM
PRESS
POS COPY
B2B
Advanced Nutrition Programme is the skin supplement brand. Naturally - and reassuringly - heavy on the science, as the brand’s health and beauty copywriter, it was my job to convert stats and clinical trial results into fun and fascinating content.
Starting with a soft rebrand to reveal its playful, approachable side, along with the fabulous creative team, I brought the new brand DNA to life with a fresh brand story encompassing its ethics, performance and sustainability-focused past, present and future.
At the same time, I looked after BAU across multiple campaigns. With access to cutting-edge insights direct from the lab, my challenge was to condense tonnes of complex science into bite-sized educational social posts to enlighten the brand’s skincare-aware audience. Covering all bases in B2B and B2C comms from social, to email, to press and store signage, this project truly let my inner science nerd run riot.
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Starting with a soft rebrand to reveal its playful, approachable side, along with the fabulous creative team, I brought the new brand DNA to life with a fresh brand story encompassing its ethics, performance and sustainability-focused past, present and future.
At the same time, I looked after BAU across multiple campaigns. With access to cutting-edge insights direct from the lab, my challenge was to condense tonnes of complex science into bite-sized educational social posts to enlighten the brand’s skincare-aware audience. Covering all bases in B2B and B2C comms from social, to email, to press and store signage, this project truly let my inner science nerd run riot.
