About
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I’m a freelance beauty brand copywriter with almost a decade of experience, bringing together a wealth of creative expertise across retail, design, marketing, trend forecasting and fashion.

To the health, beauty and wellbeing space I bring authenticity, sensitivity, social awareness and a whole lot of industry knowledge. I’m an emotive writer, but I’m not afraid to utilise AI in the right places.

Over the past several years as a freelancer I’ve been fortunate enough to work with some of the most admirable niche and indie beauty brands, household names and charities on my favourite kinds of projects: branding and copy refreshes, SEO web content, tone of voice guidelines and omnichannel campaigns.

What I do best: Ecommerce Copywriting, Copy Editing, SEO Copywriting, Tone of Voice, Editorial Content Writing, Content Strategy, Social Media Copywriting, Email Marketing, Blog Writing, Press Releases, Creative Campaign Copy


LET’S WORK TOGETHER