YSL Beauty
EDITORIAL
SEO
Even long before the release of Touche Éclat in 1992, YSL Beauty was a true authority in makeup (fun fact: it launched in 1978 with a collection of perfumes and lipsticks). A luxury beauty copywriter’s dream, the brand’s tone of voice reflects exactly that - oozing confidence and quiet wit with a certain Parisian nonchalance, of course.
As designated beauty content writer, I got on board to offer some SEO expertise with a few rounds of editorial features guided by keywords and hot topics. Working between the SEO and creative teams, I carefully crafted these pieces to strike that fine balance between befriending Google and making the brand’s unique voice even louder in the beauty space.
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As designated beauty content writer, I got on board to offer some SEO expertise with a few rounds of editorial features guided by keywords and hot topics. Working between the SEO and creative teams, I carefully crafted these pieces to strike that fine balance between befriending Google and making the brand’s unique voice even louder in the beauty space.
