111SKIN
SOCIAL
CRM
111SKIN’s sheet masks are famous, and quite rightfully so. Celebs swear by them, they’re all over Instagram, they’re the Harley Street doctors’ aftercare of choice... The list goes on...
Covering the brand’s end-of-winter skincare campaign, world Fashion Weeks and a clever collab with Barry’s Bootcamp, as luxury beauty copywriter, I wrote smooth, catchy and educational snippets for use across social channels and beyond, from Instagram and YouTube to email newsletters. A pleasure to collaborate with quite possibly one of the most collaborative beauty brands ever.
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Moisture vs. Hydration
Which does your skin really need?
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The Fashion Month survival kit
Make like a model to fight fashion show fatigue
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Covering the brand’s end-of-winter skincare campaign, world Fashion Weeks and a clever collab with Barry’s Bootcamp, as luxury beauty copywriter, I wrote smooth, catchy and educational snippets for use across social channels and beyond, from Instagram and YouTube to email newsletters. A pleasure to collaborate with quite possibly one of the most collaborative beauty brands ever.
Moisture vs. Hydration
Which does your skin really need?
The Fashion Month survival kit
Make like a model to fight fashion show fatigue
