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111SKIN



SOCIAL COPY
CRM COPY
111SKIN’s sheet masks are famous, and rightfully so. They’re the Harley Street dermatologists’ aftercare of choice. Celebrities swear by them. They’ve probably influenced you not only on Instagram, but on tv and in film too.

Covering the brand’s end-of-winter skincare campaign, world Fashion Weeks, and a clever collab with Barry’s Bootcamp, as luxury beauty copywriter, I brought omnichannel sub-campaigns to life with smooth and snappy educational copy integrated across Instagram, YouTube and email newsletters. A pleasure to collaborate with quite possibly one of the most collaborative beauty brands ever.

111SKIN Instagram screenshot fashion week backstage skincare post caption written by Sarah Dancer Freelance Beauty Copywriter 111SKIN Instagram screenshot fashion week backstage eye mask post caption written by Sarah Dancer Freelance Beauty Copywriter 111SKIN Instagram screenshot Barrys bootcamp post caption written by Sarah Dancer Freelance Beauty Copywriter 111SKIN Instagram screenshot winter skincare post caption written by Sarah Dancer Freelance Beauty Copywriter 111SKIN Instagram screenshot fashion week backstage makeup caption written by Sarah Dancer Freelance Beauty Copywriter






Moisture vs. Hydration
Which does your skin really need?

111SKIN email giving hydrating skincare tips for dry dehydrated skin written by Sarah Dancer Freelance Beauty Copywriter




The Fashion Month survival kit
Make like a model to fight fashion show fatigue

111SKIN email giving fashion week skincare tips for glowing skin written by Sarah Dancer Freelance Beauty Copywriter
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